BBNaija Season 10 kicks off with 15 female housemates

The highly anticipated Big Brother Naija Season 10, aptly themed “10/10”, launched on Saturday, July 26, 2025, setting the stage for 71 days of drama, competition, and entertainment.
Hosted once again by the charismatic Ebuka Obi-Uchendu, the reality TV show promises intense twists as housemates vie for a grand prize worth ₦150 million in cash and gifts.
In a bold move, 15 female housemates were introduced on the first night, each bringing unique backgrounds, personalities, and strategies to the iconic Big Brother house:
Zite – 24-year-old student
Ayomide – 23, from Ondo State
Sultana – from Adamawa State
Doris Okorie
Big Soso – from Kaduna State
Tracy – 27 years old
Ivatar – single mum, half Igbo, half Yoruba, raised in South Africa
Sabrina
DJ Jasmine – from Abuja
Thelma – mother of one, self-described “boss lady”
Imisi – from Oyo State
Ibifubara – therapist and creative from Rivers State
Isabella – single mum of a 14-year-old from Rivers State, calls herself an “unapologetic seductress”
Joanna – 21-year-old single lady from Benue State
Dede – 23 years old
The male housemates will be unveiled during the second part of the launch show on Sunday, July 27, 2025, completing the cast of what promises to be a thrilling season.