2Baba unveils new management team, signals new era in career
Nigerian music icon, Innocent Ujah Idibia, popularly known as 2Baba, has unveiled a new management team, marking a significant shift in his decades-long career.
The multi-award-winning singer made the announcement via Instagram, revealing that the newly formed team is tasked with revitalising and repositioning his legacy within Africa’s ever-evolving entertainment industry.
In a joint press statement, the team hailed 2Baba’s pioneering influence in Afro-pop, noting that his contributions over the past 30 years have helped shape the genre and inspire generations of musicians.
“We are pleased to officially announce a major chapter in the legendary career of Nigerian music icon, Innocent Ujah Idibia, known as 2Baba,” the statement read. “This exciting transition comes with the unveiling of a new management team, carefully assembled to reinvent and amplify every facet of 2Baba’s brand.”
The new team will oversee all aspects of his brand—from music releases and international partnerships to creative collaborations—while anchoring their strategy on authenticity, excellence, and social impact.
Speaking on the development, 2Baba expressed optimism about the transition. “I’m excited about this new chapter. Change is a necessary part of growth, and I believe this team understands my vision, my legacy, and where we’re headed next. We’re not just celebrating the past—we’re creating more magic,” he stated.
The newly constituted team includes leading professionals in music, branding, and entertainment law, who are expected to strengthen the singer’s presence both within Africa and across the global diaspora.
The move, according to the team, reflects a renewed commitment to expanding 2Baba’s influence and using his platform to drive meaningful cultural and social conversations.
